Stages of writing a business plan to meet business goals, printed document with pen and making edits on tablet or mobile device.

Writing and editing a business plan on a tablet or mobile device with printed documents

When you are in the process of writing a business plan, there are sure to be many edits during the various stages of production. These series of photographs deal with situations that you might encounter as you begin organizing and […]

Smiling boy 2 year old wearing plaid shirt outdoors on a sunny summer day looking healthy and happy

Smiling 2 year old boy wearing plaid shirt outdoors looking healthy and happy

This collection of photos is taken during a sunny summer day in California and features a cute 2 year old. The setting shows the outdoors in an open area with plenty of clear skies and green foliage. The young boy […]

Brochures for L.A. County Office Of Education

Project Overview: Develop a marketing strategy and identity to attract young professionals (within and outside the state) and spark their interest to teach in the Los Angeles County. To appeal to a multi-ethnic community, images representative of such diversity were […]

Logo design for Andres Valenzuela Photography

For this project, my client wanted to redesign and simplify his logo. He wanted something that was not traditional, nor that showed any photographic iconography of any kind. Whenever I have a client that has an idea of what he […]

Logo design process for MDHomeCall

In this write-up I will explain the logo design process I used with this client. My client commissioned me for a logo design for their Doctor’s house-call referral service. The first step was to find out the clients needs and […]

Website design for the Paseo Colorado Mall

Project Overview: Re-design the clients website to incorporate their new look and marketing direction. Their “look” was already established, so we just had to understand it and apply it consistently in our design process. I took cues from the collateral […]

Publication design for

Project Overview: To create the company’s “flagship” product. A 244-page publication to compete with the yellow pages, while not becoming a yellow page itself. HelpCity’s strengths were in combining internet, print, and multiple languages; elements which played a role in […]

Posters for L.A. County Office Of Education

Project Overview: To rethink the client’s identity and marketing strategy. The proposed ideas were implemented in a series of posters meant to recruit new teachers for the Los Angeles County of Education. A more active, urban, and youthful look was […]

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