Logo design for Andres Valenzuela Photography

For this project, my client wanted to redesign and simplify his logo. He wanted something that was not traditional, nor that showed any photographic iconography of any kind. Whenever I have a client that has an idea of what he is looking for, it makes it harder to propose new ideas, but it can also…

Logo design process for MDHomeCall

In this write-up I will explain the logo design process I used with this client. My client commissioned me for a logo design for their Doctor’s house-call referral service. The first step was to find out the clients needs and decide on the scope of the work, this step is usually called a “design brief”….

Website design for the Paseo Colorado Mall

Project Overview: Re-design the clients website to incorporate their new look and marketing direction. Their “look” was already established, so we just had to understand it and apply it consistently in our design process. I took cues from the collateral material they provided. Important elements in their design included a strong grid structure with stained…

Publication design for HelpCity.com

Project Overview: To create the company’s “flagship” product. A 244-page publication to compete with the yellow pages, while not becoming a yellow page itself. HelpCity’s strengths were in combining internet, print, and multiple languages; elements which played a role in the overall design strategy. To establish mind share in the market, I focused the attention…

Posters for L.A. County Office Of Education

Project Overview: To rethink the client’s identity and marketing strategy. The proposed ideas were implemented in a series of posters meant to recruit new teachers for the Los Angeles County of Education. A more active, urban, and youthful look was needed to make the idea of “teaching” more appealing to the younger target audience. A…

Refinance and get cash out

This vector icon illustrates a new mortgage loan with different terms than the original loan. The icon also shows that you receive a lump sum of cash, when you close your refinance. There are four main graphical elements to this design, a document with a page curl, a house, two stacks of one hundred dollar…

X-ray showing osteoporosis in vertebral column

An illustration showing what happens to the spine when the small bones are weakened due to osteoporosis. This image includes both an x-ray and a closeup view of the bone structure with rarefaction of trabeculae. Notice the curves on the spine, that is the actual shape the spine takes with osteoporosis over a long period…

Get the business equipment financing you need to be productive

When businesses get equipment financing, it is usually to make their business more productive and profitable. An equipment financing loan icon that illustrates the concept by using the classic “wrench” icon in combination with a tractor. I’ve used the tractor because it is a very specific type of equipment, mostly used in farming. The tractor…

How much loan money is needed for business growth

Borrowing money is one of the most common sources of funding for a small business. This EPS vector format file, illustrates two different quantities of money and a business man’s hand trying to reach for it. Most start-up businesses look for financing from family, friends and credit cards, therefore, I didn’t include bank icons but…

Retro Arcade Sign With Light Bulbs

I bought one of those arcade signs from Hobby Lobby a long time ago but just finally got around to mod it. The arcade sign comes with fake printed-on light bulbs and it’s made of tin. I wanted to add real light bulbs to it, but finding a set of cheap light bulbs was hard….

Second Monitor Game Info Using Hyperspin, EDS and Slideshowpro

I had been looking for a way to display game information on my second monitor, when running Hyperspin. But the current apps don’t display flash based content, so I finally decided to put an app together using flash and slideshowpro. This became an option for me after leveraging the work of forum member Antos, and…

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